I aim to build digital experiences that are simple to use and easy to look at.
I've collaborated with various clients on designing interfaces ,coding websites, branding & shaping their online presence.
A combination of strong design and coding skills is what enables me to better understand the UX problems I’m facing and to become an efficient team member.
I’m on a constant quest to learn new technologies and sharpen my skill-set. If you want to work together email me at email@example.com.
A really simple calculator app I've developed as part of my ongoing quest for iOS development.
I shipped my first app to the app store this year. My hope from this side project was to be able to learn and implement a working model of Object Oriented Programing. I also wanted to learn Xcode and expireminet with mobile iOS development with Swift.
As I write a lot of Html/Css/Js in my work, I was under the false impression that learning swift would be fairly easy, and although my familiarity with code helped - I forgot what it’s like to be a complete beginner at something. This project reminded me and I’m grateful for it.
I committed myself to Paul Hegarty’s course at Stanford and a few other course’s from treehouse.com, Briand Advent and raywenderlich.com. After countless hours of re-watching, reading, bumping my head against the wall, thinking I was dumb and basically a lot of highs and lows - I began to grasp the Idea of MVC patterns, auto layout, classes, enums, structs, closures, delegation and error handling.
It’s just a calculator calculator app, but under the hood lies a solid example of an MVC model which I can be proud of.
Skin Journal helps dermatologists track their patients and assess risk of displastic moles.
The ability to diagnose the Melanoma Cancer in early stages can save a lot of lives. SkinJournal was a meant to be a tool to help dermatologist track their patients and assess the risk online. This could dramatically reduce the time between diagnosis and treatment.
We partnered together with Nir Nathansohn, a leading dermatologist with vast experience in dermoscopy. Nir was already practicing mole mapping and patient tracking in his clinic, he was using a large DSLR camera to take photos of his patients. Our goal was to replicate this experience on the mobile device while reducing costs and growing a doctor-patient community online.
I designed the app and website, worked on the business plan and met with investors. Eventually this was a failed startup initiative but one that allowed me to really step in to the entrepreneurial mind set.
Concept & Art Direction, UX/UI, Product Design, Branding.
Diet Race is a fun and friendly app that helps you get in shape with your friends and family. Diet Race has special methods that will keep you motivated and dramatically increase the odds of you reaching your goal.
Making the most of your data has become a necessity. Xplenty is a big data cloud platform enabling the transformation of structured and semi-structured data into business insights.
Over the past few years I’ve been working to help Xplenty become a leader in the data integration market.
I worked closely with the product team to build a new and refined experience for Xplenty’s platform. I created a design system that allows for flexibility, I built design patterns and guidelines that help the front-end team move fast and stable. I also helped to code large parts of my design into the product. The new platform looks better and works faster, giving users a more positive user experience and allowing to create, edit, monitor and control data pipelines more intuitively and effectively. You can read more about it here.
As part of my role as creative director, I helped Xplenty redefine their brand presence and establish themselves as a leading data integration platform that is used and trusted by hundreds of companies worldwide. I have worked closely with the marketing team to design and code Xplenty’s website, identify gaps and provide design solutions that helped us convert leads into customers with exponential growth.
Dorbel is a web platform for finding, renting and managing an apartment online.
I worked closely with back-end team and product manager. I was incharge of designing and coding the website, optimizing the UX/UI and evolving the brand identity.
I provided the front-end framework for dorebl’s website and app, and together with their back-end team worked to create a data driven CMS for both their customers and in-house team.
During my time, dorbel secured a second round of investment and grew their brand as a transparent,honest & secure place to rent an apartment online.
My family is spread across four living rooms. In these spaces are objects that tell human stories concerning the inhabitants of each living room and other people in their lives.
The living room project is a personal project that was inspired by Georges Perec’s novel - Life a User's Manual and Jonathan Harris’s art.
I documented four living rooms from my family’s apartments and objects in that space. Each living room photo is constructed from approx 160 photos taken from above. Each object tells a story that relates to a certain experience of the person telling it.
The websites presents different data regarding the objects: cost, time in possession, an icon representing the object and the origin of the object. You can also arrange the data in different ways by sorting or filtering the objects. The project asks the question of “what can we really tell about a person from his own possessions?"
Splacer brings together creative people owning unique spaces with people who are looking to create event experiences such as meetings, workshops, parties, exhibitions and pop-up stores.
I met Lihi and Adi, the co founders of Splacer, at the very beginning of their journey. They had a unique idea that came from their personal experiences as architectures - they were part of a creative community that shared beautiful places for events and they wanted to give that community a place online.
I was incharge of designing a seed presentation for investors and later on designing their first version of the website. My goal was to tell their unique story and to shine a light on their personal experience as successful architectures who hold a secret key to a creative community.
Lihi and Adi successfully secured their first round of investment and Splacer continues to grow as a global community for creative events.